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In recent years, festivals dedicated to tourism audiovisual have become platforms for sharing and claiming a polyhedral and mutant genre, which uses both advertising codes, documentary, cinematographic fiction or video . To analyze these new trends, the Terres Travel Festival – Films & Creativity and the CETT, the university center of reference of Tourism, Hotel and Catering, assigned to the University of Barcelona, scheduled a professional day at the Hotel Alimara de Barcelona on Thursday, November 28. The event will begin at 10 am with the conference ‘Why should we use the video in tourism marketing?’ Will be given by Scot Chris Torres, director of the Tourism Marketing Agency and one of the top experts in the use of tourist video.
Video is undoubtedly one of the main tools in the marketing strategy for destinations and tourist products. Marketing experts increasingly advise their use in the various promotion channels with greater insistence and intensity. For this reason, during the day, the first edition of the Terres de l’Ebre Play, competition, a competition of tourist microvideos for students of training cycles and universities will also be presented publicly. Participants in the competition, which is part of the Year of Sports Tourism of the Catalan Tourist Board and which is supported by the Terres de l’Ebre Tourist Brand, can win a € 1000 bonus for the purchase of photographic and audiovisual technical material. The event is organized by the Terres Travel Festival – Films & Creativity, who took advantage of the act of November 28 to provide to those interested a briefing with guidelines for participants to present a creative, original and unpublished proposal. The registration process for the contest will take place through the web www.terresfestival.com/play, where the bases can also be consulted. The limit for the presentation of projects is January 19, 2020 at 24h.
Para terminar la sesión, se proyectaron los mejores vídeos de turismo del año 2019, procedentes de la CIFFT Rank List, que fue presentada el 12 de noviembre en la sede de este organismo en Viena. La Jornada Terres CETT se celebró en el Hotel Alimara Barcelona, dentro las instalaciones del centro universitario (Av. De Can Marcet, 36) y contó con el apoyo de B the travel brand Xperience Barcelona Y la colaboración del Clúster Audiovisual.
To finish the session, the best tourist videos of 2019 from the CIFFT Rank List were screened, which was presented on November 12 at the headquarters of this organization in Vienna. The Terres CETT Day took place at the Hotel Alimara Barcelona, in the facilities of the university center (Av. De Can Marcet, 36) and had the support of B the travel brand Xperience Barcelona and the collaboration of the Clúster Audiovisual
Terres Travel Festival – Films & Creativity
With only three years of life, the Terres Travel Festival – Films & Creativity that takes place in Tortosa has become one of the most dynamic festivals of the CIFFT (International Committee of Tourism Film Festivals), an international network of eighteen festivals that, since In 1989, he awarded the best audiovisual productions for travel and the tourism industry in the world. The Terres Travel Festival, which from April 24 to May 3, 2020 will celebrate its fourth edition in Tortosa, is the only Spanish festival of the CIFFT circuit.