The Terres CHECK-IN International Hospitality Film Awards, a reference event in the audiovisual field of the hospitality sector, will take place on September 6 at the Alimara Hotel in Barcelona and will combine the award ceremony for the best audiovisual short films on hospitality with a set of training activities. Terres CHECK-IN International Hospitality Film Awards is an initiative of Terres Landscape and Travel Communication and three private foundations that focus on tourism: CETT Fundació, Fundación Climent Guitart and Fundación Jordi Comas Matamala.
The proposal of the Terres CHECK-IN International Hospitality Film Awards festival was born with the desire to create community and connect the various actors that make up the hospitality industry on an international scale. Thus, the aim is to create a space for knowledge, exchange and communication trends that can be transferred to the sector in order to improve the experience at a time when tourism audiovisuals have reached a point of great maturity. Terres CHECK-IN aims to be the world benchmark in the audiovisual field of the hospitality sector and to be the showcase of the marketing trends of the organizations that make up the tourism, hospitality and gastronomy industry.
The Terres CHECK-IN will be the gateway to the Terres Travel Festival, which will hold its professional sessions on Thursday 8 and Friday 9 September 2022 in Tortosa. The Terres Travel Festival is the exclusive member in Spain of the CIFFT (International Committee of Tourism Film Festivals) circuit.
The best audiovisual shorts will be recognized in the following categories:
To the audiovisual proposals of the organizations of the tourism sector that generate an inspiring, emotional, unforgettable and memorable experience to enjoy, that helps create a feeling of “never wanting to leave” or as late as possible from this tourist experience and of wanting to return. .
To the audiovisual proposals of organizations in the tourism sector where the application of technologies related to the digital and technological field is the main axis of communication with the objectives of improving the added value provided to customers and their user experience and increasing their competitiveness.
Audiovisual proposals from organizations in the tourism sector that demonstrate their commitment to sustainability and Corporate Social Responsibility, in order to preserve our planet for future generations.
6:00 p.m.-6:15 p.m.: Institutional inauguration
6:20 p.m.-6:40 p.m.: Keynote speech 1. “Vueling. Summer 2021 advertising campaign. Anticipation and flexibility to obtain the best results”. Carlota Suriol (Global Marketing Planning and Coordination Manager of Vueling)
6:40 p.m.-7:00 p.m.: Keynote speech 2. “Empathy”. Anna Roca (General Manager of Proximity Barcelona)
7:10 p.m.-7:30 p.m.: Study case 1. Soltour – Bahía Principe
7:30 p.m.-7:50 p.m.: Study case 2. Alcarràs and the development of film tourism in Ponent
8:00 p.m.-9:00 p.m.: Awards ceremony
To participate, registration is now open on the website https://www.terrescheckin.com