9h30-10h. Institutional Greetings


10,10h-10,30h. Inaugural Conference.“Belly Run. From the Lands of the Ebro River to the world 'Worldwide'”. Josep Piñol (EAAPP Entertainment)


10,30h-11h. Coffee Break


11h-11,30h. “The use of VR and AR in the tourism sector”. Xavier Conesa. (Visyon) 


“Design of film experiences: an opportunity for tourist destinations”. Jordi Arcos & Esther Velasco (CETT-UB).


"The Film Commission as an essential actor in the film tourism value chain”. Isabel Sarabia (UCAM-Murcia)


PAUSE


16h-17h. Roundtable. "The Film Commission, the audiovisual industry and the tourism”. Carlota Guerrero (Catalunya Film Commission), Francisco Dias (Center of Portugal Film Commission) and Virginia Panzera (Apulia Film Commission).


17h-17,30h. “Legends of Catalonia”. Miquel Alabern (Catalan Tourist Board), Iván de Cristóbal (Aftershare.tv).


17,30h-18h.  Closing conference. “Film tourism as a generator of local development. Positive and negative experiences for destinations”. Jordi Tresserras (LABPATC-UB).


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