Istanbul is The New Cool (Series)

Director: Emre Gaven

Producer: Polpo Production

Country: Turkey


Our advertising series showcases the experiences of a young and stylish group of people as they discover Istanbul in a day, revealing the city's unknown richness through the sequences of places they visit and native people they interact with.


By positioning Istanbul as a fashion brand, turn the city into a sought-after and preferred tourism city and increase accommodation numbers compared to the pre-pandemic period.