Feel More in Qatar
Director: Academy Films
Producer: Academy Films
This campaign follows a family visiting Qatar. In each execution we start with an emotional tension: the family are together but not together.
Fortunately, Qatar?s amazing range of emotional experiences means they Feel More in Qatar, and by the end they are closely bonded as a loving family again.
Our distinctive ?storyworld? approach led to 3 x 30?s which focus on different family members? emotional journeys. Then our 60? spot brought together the whole family to showcase the huge range of rich emotional experiences on offer in the world?s most exciting new destination.
To drive more familiarity with Qatar among global travellers. We want to help them realise the huge amount that is on offer in our small, easily accessible country, and position Qatar as the place where travellers will have a greater breadth and depth of emotional experiences, whatever kind of holiday they are looking for.