The Campaign Waiting to Happen

Director: Alexander Prilutsky

Producer: Odde Agency

Country: Ukraine


"As elsewhere, 2022 was to be a year of recovery for the Ukrainian tourism industry. We planned to launch the promotional campaign focusing on Ukraine?s incredible diversity to encourage international tourists to visit.

Diversity of Relaxation.

Diversity of Joy.

Diversity of Taste.

Diversity of Time.

Diversity of Ukraine.

We planned to show our amazing Carpathian Mountains to visitors from the Arabian Gulf, dynamic Kyiv to the youth of our neighboring countries, and Chornobyl to post-apocalyptic thrill seekers.

In February 2022, our plans, as well as the lives of all Ukrainians, were distorted by the aggressive acts of the russian federation.

But we remain strong and free. And just like our Victory, this is the Campaign Waiting to Happen."


The goal of the compign was Ukrainian Tourism Promotion planned for 2022.