The islands that extend life

Director: Proximity Espaa

Producer: Proximity España

Country: Spain

Synopsis

The longest ad in the Canary Islands Tourism? history. An emotional 8-minute journey that invites you to make the most of the greatest asset you have: your time. Will you let it get away? Your time is your own in the best climate in the world.

Objectives

The main communication aims were:


- to capture long-stay tourists in nine European markets (UK, Germany, Spain, France, Italy, Belgium, Norway, Sweden and the Netherlands).


- to position Canary Islands as the perfect destination for the 'silver plus' segment.


- to present the great diversity of the archipelago (landscapes, activities?).


- to reinforce the great differential of the Canary Islands: the best climate in the world.