Amnesia Estival / Rutina
Director: Anuska Peñalba & Alex Pizzigallo
Producer: Inés Barber
An extraordinary phenomenon affects the canarians who travel and enjoy their own islands in summer, the? SUMMER AMNESIA! A campaign with a nod to the mythical TV shows of paranormal and parapsychological events, the B series and science fiction movies of the 60s... and today: Twilight Zone, Beyond, The Door of Mystery, Fifth Millennium , BlackMirror?
The objective is to ensure that the Canary Islands are considered the main summer destination by Canarians themselves. We seek to impact and connect with the Canarian population in a less predictable, more current, innovative, direct and personal.