¿Que es pasion?

Director: Manu & Pablo & Paus

Producer: Inés Barber

Country: Spain


The Andalusia Tourism Holy Week campaign, starring Sara Baras, it transmits the authenticity of Holy week in Andalusia, through a dance that tries to answer a universal question: WHAT IS PASSION? to connect with audiences from four different continents.


Passion dance as a segmentation tool: Under the motto ?THIS HOLY WEEK, LIVE THE PASSION. COME TO ANDALUCIA?, the narrative development is carried out through flamenco and dance, conveying a vital and attractive message, to conquer the public with its ability to seduction. It also has multiple segmented materials, to drive up to 18 different product segments.