Sound of Najd

Director: Ahmad Eid

Producer: Mjeed Hattaf

Country: Saudi Arabia


This film is part of a series called Saudi Senses, We were keen on documenting 5 main destinations in the Kingdom of Saudi Arabia and linking it to the five senses, and because Najd's culture is full of handicrafts and traditional musical performances (Ardah), we chose the sense of hearing as a narrative method to promote Riyadh as a suitable tourist destination to visit. We collected the sounds of coffee roasters, the making of coffee pots and the sound of carpet weaving, resulting in wonderful music that tells the story of the culture of this destination.


This film aims to market and promote Saudi destinations that were not on the visit and explore list, and the main goal can be to encourage Saudi residents to travel and experience local destinations rather than the difficulty of traveling internationally during Covid 19.