The Road Awaits

Director: José Alejandro Montalvo González

Producer: Diego Quintero & Diana Haro

Country: Mexico


In world's history, just a few generations had to join together to keep going and face big crises, life is full of emotions and today, we live in a world where our vulnerability is remembered every minute, for that reason it is crucial to live along with it, with a firm conviction to appreciate its beautiful side, where the road becomes part of the journey.
The call is made: In Baja California the road awaits.


Highlight all the emblematic places of Baja California, to generate the desirability of visiting and knowing the places that the State offers them.
Invite cross-border tourists to know and discover the wonders of Baja California, through the different types of tourism that they can enjoy.