That Homegrown Feeling

Director: Rubert Fitchet and Rory Appleton

Producer: Rubert Fitchet and Rory Appleton

Producer Company: Sledgehammer Studio

Agency: Sledgehammer Studio

Client: Cape Town Tourism

Country: South Africa

Synopsis

Escape on your dream holiday safely in Cape Town with a Homegrown holiday package. Allow the Mother City's beauty, variety of experiences and pristine beaches to fulfill your wanderlust. Why go international, when you can get it all in Cape Town.

Objectives

The goal of this film was to entice South African travelers not to look abroad for their next holiday. Cape Town has everything and more than what other top-tier travel destinations have to offer. There truly is a Cape Town for everyone. The use of humour was critical in both creating a memorably provocative film but also to provide viewers with some humorous respite during a testing time.