NOT WINTER GAMES TV - Piccadilly Circus

Synopsis

This ad is the tip of the iceberg for a flash communication action with context-marketing in different European countries, street marketing and social media challenges.

While the Winter Olympics were held in PyeongChang, the Canary Islands launched and broadcast its own games – to more than 10 European markets.

This is a video of one of the broadcasts from one of the tourist source countries to show the impact of the images of the good weather at the Not Winter Games in these cold cities.

Objectives

Make the most of the worldwide effect of the Korean Games to promote a highly notorious action in European markets to make the fact that there is no winter in the Canary Islands go viral at a decisive moment for holiday bookings.