Cultura de Libertad

Director: DEC BBDO

Producer: Turismo de Andalucía

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Synopsis

Remember this fact:
there are more and more of us who don’t want to visit cities and monuments, see art or view our heritage... We want to experience them.

Try and taste innovative, more unforgettable, creative cultural experiences – that are more real.

We are people of all ages and from all countries

This video message is for us.

Objectives

Reposition the image of cultural tourism in Andalusia as a source of creative tourism. De-seasonalise and attract new audiences for new Andalusian touristic and cultural products, breaking down clichés, for mature markets that know Andalusia and have an old-fashioned image of the destination.