You Know Why (Director's Cut)

Director: Marko Roth

Producer: Marko Roth



The commercial "You know why" accompanies the professional athlete Georg Horner during his preparation for the Ironman 70.3 in Zell am See - Kaprun.

Through emotional and scenic shots of his training in the middle of the alpine landscape of Zell am See - Kaprun other athletes get motivated to participate in the Ironman 70.3. The theme of the teaser film questions the reason for hard and painful training. At the same time, however, the answer is given by visual storytelling.


The goal is not only to advertise the Ironman 70.3 by means of a "Motivational Sport Video", but also to emphasize the region of Zell am See - Kaprun at the same time.