Terres Sustainable Tourism Day

17:00 – 17:30 – GreenWorking Awards – CIFFT

Advertising will be sustainable, or it won’t be: Creativity with purpose in the tourism of the future
Speakers:

• Hugo Marcos – Secretary General of the International Committee of Tourist Films
• Alberto Minguez and Cristina Diago – Normmal Agency

17:30 – 18:00 – Case studies:

• Fontcalda (FN) – Mr. Carles Luz
• Documentary Posidonia (Terres) – Marcial Bardolet and Nathanaël

18:10 – Coffee break

18:30 – 19:00 – Round table: AI and tourism audiovisuals

• The Future of Tourism (1’41) – Luís Medina
• eMascaró 2025 … GO WOW or GO HOME (2’22) – Toni Mascaró

19:00 – Case studies from the B2MTF community – Terres Travel Experience