The island with soul
Director: DEC BBDO
Producer: Promotur Turismo de Canarias
El Hierro is the first self-sufficient island. An example of sustainability in the world: the energy it uses is 100% renewable. It is also the smallest and most original and different of the Canary Islands. It is somewhere to breathe again, to listen, to fill up on your loved ones and to have genuine experiences. A film that invites you to experience all the sensations that have been forgotten in urban life, on a very special island: ?the island with soul?.
Our purpose is to transmit the new positioning of El Hierro?the island with soul?in an evocative and sensory way: to discover all the sensations you can have on the first self-sufficient island (100% renewable energy), and the experiences and emotions you can feel in the smallest and most different of the Canary Islands.