Vic, Slow City

Director: Jordi Molet

Producer: Jordi Cano

Country: ESP


We introduce the tourist campaign of Vic called: 'Vic, slow city'.

There are 3 short films that revolve around the same idea: 'Spending a day in the city of Vic is an experience full of calm, walks, good food and moments that make you forget about the rest.' For this reason, in the three videos our protagonists: Kate, Pau or Jean Paul, have completely forgotten to take pictures - in the case of Kate. or to paint the painting that Jean Paul had come to do.


The goals of promotional videos are:

- Promote Vic as a medium city in which it is easy to get there, move and enjoy it in a one-day outing.

- Be able to reach three specific goals: millenial, family and senior citizens / retirees.

- Show the contrast between tradition and modernity offered by the city of Vic to the visitor. Make the visitor aware that visiting Vic is an experience in every way