Insiders Guide to Riga

Director: Janis Nords

Producer: Nonsense TV

Country: LVA

Synopsis

The promotional films series ?Insider?s Guide to Riga? was created as part of a campaign to promote Riga as a city-break destination in our target markets. The task was to create a video content for Facebook that would differ from the typical destination advertising and be appealing to a younger crowd. The solution was to create 8 fictional characters that would show the different sides of the city: creative, melancholic, party and entertainement, destination for kids ets. The videos have been used in 3-part campaign on Facebook throughout 2017 and the videos have reached almost 10 million views in our target markets.
For further info please visit: https://www.liveriga.com/en/9392-insider-s-guide-to-riga/

Objectives

To raise awareness of Riga as a city break destination with things to do for people with various interests.