Alive in Green

Director: -

Producer: Lobby Films and Advertising

Producer Company: -

Agency: Lobby Films and Advertising

Client: Turismo do Centro de Portugal

Country: Portugal

Synopsis

Following the wildfires that struck the Center of Portugal, Alice in Green delivers a powerful statement: the territory remains alive. Through an impactful and affirmative narrative, the film declares that green may burn, but it does not die — it returns. A story of resilience, regeneration, and a landscape that insists on coming back to life.

Objectives

To reaffirm that the Center of Portugal remained alive after the devastating wildfires of August 2025. The film aims to communicate resilience and regeneration through a strong, disruptive narrative, stating that even when green is burned, it does not die — it returns. A message of continuity, strength, and future. The film does not deny destruction, nor does it romanticize tragedy. Instead, it affirms regeneration. The narrative is bold and emotional, avoiding clichés of recovery communication. “Green” is treated not only as landscape, but as identity, memory and promise. The tone is assertive, cinematic and forward-looking.