“La nostra terra inspira” (“Our land inspires”)

Director: Rafael Oviedo

Producer: Rafael Oviedo

Producer Company: MOÜLE

Agency: TOWN

Client: COPATE

Country: Spain

Synopsis

“La nostra terra inspira” (“Our land inspires”) is a poetic portrait of the Terres de l’Ebre, where landscape and people shape a shared way of life. Through natural light, real local voices, and intimate scenes of river, delta, sea, mountains, and fields, the film reveals a community that lives with respect, memory, and deep connection to its environment. Featuring fishermen, farmers, cooks, young people, and families, it celebrates everyday gestures that define a UNESCO Biosphere Reserve. The result is an emotional, authentic tribute to a territory that proudly says: “som Reserva de la Biosfera” (“we are a Biosphere Reserve”)

Objectives

The campaign aims to strengthen local pride, value the link between people and their environment, and promote a more conscious and sustainable way of living in the Terres de l'Ebre. Through the construction of an emotional and authentic narrative, the identity of the region as a Biosphere Reserve is reinforced with the aim of inspiring citizens to value, protect and feel connected to their territory.