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EnglishAlpine Valley
Director: -
Producer: Mcqueen Films
Producer Company: -
Agency:
Client: SWISS
Country: Switzerland
Synopsis
Alpine Valley is a cinematic journey through the Swiss landscape, capturing the sensory inspiration behind the signature scent created by SWISS and Soeder. Shot on 35mm film for natural depth and grain, it unveils raw alpine ingredients like cypress, rosemary, wormwood, and larch. The film explores how scent connects to memory, place, and feeling, turning nature into narrative and bringing calm, craft, and quiet luxury to the SWISS onboard experience.
Objectives
The film “Alpine Valley” was created to introduce SWISS’s new signature scent, developed with Soeder, as part of the SWISS Senses universe. Goal was to translate scent into cinematic storytelling, capturing alpine ingredients, Swiss landscapes, and craft. Shot on 35mm, the film mirrors authenticity and evokes memory, calm, and premiumness. It positions SWISS as a brand that engages all senses to elevate travel beyond a means of transportation. The subtle beauty of this film sets it apart in today’s fast-paced, attention-hungry media landscape. Rather than chasing instant impact, it invites stillness, reflection, and intimacy, mirroring the nature of scent itself. Shot on 35mm analog film and gently color graded, it creates a tactile visual texture that can be felt more than seen. The result is poetic, immersive, and aligned with SWISS’s silent luxury and sensory storytelling rooted in nature, memory, and emotional refinement.
