Face Your Wild

Director: -

Producer: C&B Advertising

Producer Company: -

Agency: C&B Advertising

Client: Travel Alberta

Country: Canada

Synopsis

“Face Your Wild” is an open invitation to travellers who want to transform themselves when they go on vacation. A call-out to shed your inhibitions and embrace your wild side. Combining energizing mountain adventures with breathtaking settings, rosy cheeks, smiling faces and flying snow, this video shows just how amazing it can be when you fully immerse yourself in the seasons of Alberta, and embrace your wild side in Canada’s Wild Side.

Objectives

Our brief was simple: help differentiate Alberta from similar destinations and ensure it stands out as a unique Canadian experience. Alberta is a stunning place, but breathtaking landscapes and iconic locations are just one part of its appeal. And let’s face it, lots of destinations are beautiful. To help us stand out we chose to combine the unique attitude of Albertans with the inspiring aesthetics. To celebrate the PEOPLE AND THE PLACE that make up Canada’s Wild Side.