"Creer en lo extraordinario" ( Believe in the extraordinary)

Synopsis

"Creer en lo extraordinario" ( Believe in the extraordinary)
Caravaca de la Cruz 2024 Jubilee Year 2024.
A promotional campaign for the Jubilee Year Caravaca de la Cruz 2024. A concept that encourages you to travel, to open your eyes and look with your heart. A campaign to believe in the extraordinary.
An exceptional opportunity to make a pilgrimage to Caravaca on a journey of encounter with oneself and with the extraordinary of a region (Region of Murcia) that you cannot imagine.
The Caravaca de la Cruz 2024 Jubilee Year campaign had the challenge of putting this place back in the focus of religious pilgrimage in 2024, but also turning it into a trip to a land with extraordinary spaces. This is a journey to open your eyes and look with your heart. A journey to believe again.
The creative concept is an invitation to pilgrimage to live faith and to discover our capacity for wonder, to open our minds and enjoy an extraordinary experience. The campaign concept, "Believe in the Extraordinary," brings together its religious meaning and a call to action for visitors and pilgrims to believe again, in every sense.
A campaign aimed at the national public (Spain), which cannot leave aside its religious component, but goes further to discover this unique and exceptional destination to the world.
The centerpiece of the campaign is the spot for corporate media, digital, social networks and television. An audiovisual piece whose key points are its rich landscape aesthetics, with shots filmed in the different enclaves through which the Vera Cruz path runs; and its soundtrack, the song La Salvación de Arde Bogotá, performed by the Murcian group, which gives a very special power and meaning to the video.

Objectives