Español
EnglishWhy choose Porto & North of Portugal for your event? - The Majestic Adventures of Ofelia de Souza
Director: Sandra Lopes
Producer: Sandra Lopes
Producer Company: Kobu Agency
Agency:
Client: Porto and North of Portugal Tourism Board
Country: Portugal
Synopsis
The Majestic Adventures of Ofelia de Souza focuses on a strong and magnetic character - Ofelia de Souza. She stars in the film and owns the campaign as she breaks the "fourth wall" and captures the viewers' attention with her striking looks and charismatic, direct speech. Our main goal when creating Ofelia was to involve people with an eye-catching figure while she leads them through a unique traveling experience in Porto & North of Portugal.
Objectives
To present and promote Porto and North of Portugal as a MICE destination of excellence, through a promotional video that will work as a tool to attract MICE events for the triennium 2021-2024
To demonstrate that Porto and North of Portugal is a dynamic region where we can find prestigious scientific communities acting in various areas of specialization and that has structures adapted to the needs, within the current requirements of technological innovation.
To demonstrate that this region is at the forefront of creative sectors related to fashion and design, the result of a vast historical and contemporary heritage in the arts and culture, with relevant support from the economic, industrial and business fabric.
To demonstrate that this region has the necessary assets to host medium and large events, with a variety of venues and related services essential to their organization as well as accommodation offer, including with a specific focus on the business segment.
