Español
EnglishWorld Paella Day
Director: Guillermo Navarro
Producer: VÃctor Suñer
Producer Company: Vessmedia
Agency:
Client: Visit València
Country: Spain
Synopsis
The International Paella Day is a recognition of the most universal dish of Valencia's gastronomy. A day in which Valencians share our great dish with the rest of the world to celebrate, beyond recipes and ingredients, the internationality of paella. A meal of humble Valencian origin that has crossed all borders. With eight million annual searches on the internet, which makes it the fourth most important dish on the planet.
Objectives
Our goals with this video is presenting the right way of cooking the original valencian paella, one of the most international dishes. We try to put in value our tradition, our products that grows just a few minutes of the city center. We want to share our gastromomy worldwide by a world cup.
