The Road Awaits

Director: José Alejandro Montalvo González

Producer: Diego Quintero & Diana Haro

Producer Company: SPÉCOLA

Agency:

Client: Secretaria de Economía Sustentable y Turismo de Baja California.

Country: Mexico

Synopsis

In world's history, just a few generations had to join together to keep going and face big crises, life is full of emotions and today, we live in a world where our vulnerability is remembered every minute, for that reason it is crucial to live along with it, with a firm conviction to appreciate its beautiful side, where the road becomes part of the journey.
The call is made: In Baja California the road awaits.

Objectives

Highlight all the emblematic places of Baja California, to generate the desirability of visiting and knowing the places that the State offers them.
Invite cross-border tourists to know and discover the wonders of Baja California, through the different types of tourism that they can enjoy.