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EnglishSouth Australia: Hear It, Touch It, See It to Believe It
Director: TBWAAdelaide and The Institute of Post Production
Producer: N/A
Producer Company: TBWAAdelaide and The Institute of Post Production
Agency: TBWAAdelaide
Client: South Australian Tourism Commission
Country: Australia
Synopsis
After months of lockdowns and border closures in Australia, we had become accustomed to the same four walls within our homes and the only new experiences had been limited to those on our screens.
Our senses had been deprived and it was time to wake them up. These edits are driven by a soundscape of experiences in South Australia to showcase what you can hear, touch, see and taste in South Australia.
Objectives
South Australia is a place that you have to be here to really experience, so the role of the film was to deliver a small piece of that deeper immersive experience to people's screens. We wanted viewers to take notice, consider South Australia as a holiday destination and head to our website southaustralia.com to start planning their holiday to South Australia.
