Discovering Lleida DNA

Synopsis

• Last winter, the Swedish mountain athlete Ida Nilsson spent a perfect long weekend in Lleida! It was full of trail running, snowshoeing, ski mountaineering, alpine skiing, nordic ski? and she also had time to relax and discover the outstanding architectural and cultural heritage of the territory!

Objectives

Objectius:

• Create a video in order to inspire people from Sweden, Norway and Uk to visit Lleida during the winter season. 

• Develop a paid media strategy to present Lleida as a place to visit for all those who wants to enjoy nature and outdoor options.