NOT WINTER GAMES TV - Winners

Director: DEC BBDO

Producer: Turismo de Canarias - Promotur S.A.

Country:

Synopsis

This ad is the tip of the iceberg for a flash communication action with context-marketing in different European countries, street marketing and social media challenges.

While the Winter Olympics were held in PyeongChang, the Canary Islands launched and broadcast its own games – to more than 10 European markets.

This is a video of the closing ceremony with the medallists from all the Not Winter Games categories: Toweling, Terracing, Selfieing, Papa Mojing, Carnivalling...

Objectives

Make the most of the worldwide effect of the Korean Games to promote a highly notorious action in European markets to make the fact that there is no winter in the Canary Islands go viral at a decisive moment for holiday bookings.