Feliz 2018

Director: DEC BBDO

Producer: Turismo de Canarias - Promotur S.A.

Country:

Synopsis

Ad specifically created for special New Year’s programmes, where everybody wants to see the old year out and the new one in the best possible climate. Of course, when it comes to good climates, nobody is as familiar with them as the Canary Islands.

Objectives

1-day marketing (context marketing) action ad created for New Year’s Eve 2018 to achieve differential positioning for the destination: the best climate in the world all year round – at a key time of year for travel experience gifts and bookings.