Cultura de Libertad
Director: DEC BBDO
Producer: Turismo de AndalucÃa
Remember this fact:
there are more and more of us who donâ€™t want to visit cities and monuments, see art or view our heritage... We want to experience them.
Try and taste innovative, more unforgettable, creative cultural experiences â€“ that are more real.
We are people of all ages and from all countries
This video message is for us.
Reposition the image of cultural tourism in Andalusia as a source of creative tourism. De-seasonalise and attract new audiences for new Andalusian touristic and cultural products, breaking down clichÃ©s, for mature markets that know Andalusia and have an old-fashioned image of the destination.