Tourism films Official competition
Unexpected Ljubljana
Year
2025
Country
Slovenia
Producer company
McCann Slovenia
Agencia
McCann Slovenia
Client
Ljubljana Tourism
Synopsis
The video highlights Ljubljana’s dedication to sharing its passion for sports, culture, and innovation with a global audience. Join us as Ljubljana steps into the spotlight at the Tour of Slovenia, showcasing the city’s vibrant culture, thrilling sports spirit, and inspiring green lifestyle. From its historic city center to the tranquil landscapes of the UNESCO World Heritage site Ljubljana Marshes, the film illustrates the harmony between urban life, nature, and heritage.
Objectives
The purpose of the video is to strengthened the city’s reputation as a hub for sustainability, culture, and active lifestyles, and to showcase Ljubljana as an innovative, culturally rich, and eco-friendly destination to international audiences.
Official selection

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