Català
EspañolRoutine off. Relaxation on. Alps at their very best. Winter & Summer
Director: -
Producer: Hello Films
Producer Company: -
Agency: Hello München GmbH
Client: Zell am See-Kaprun Tourism GmbH
Country: Austria
Synopsis
A cinematic blend of slow, immersive moments and fast cuts reflects modern media habits in high quality. The clips let viewers feel movement, freedom, and release from daily routine—challenging the body, breathing cold winter air, feeling warm sun, skiing, swimming, and exploring nature. By breaking the fourth wall, protagonists draw viewers in, making them dream about the destination and the experiences it offers.
Objectives
The two clips are the emotional highlights of an always-on campaign. Through cinematic and highly emotional storytelling, they aim to captivate viewers and serve as the first touchpoint with the destination. Acting as powerful door openers, the films create awareness, spark curiosity, and establish an emotional connection to Zell am See-Kaprun, forming the foundation for a broader, strategically designed mainly digital campaign across all channels - owned and paid ones. Both clips tell the same story through different seasons, highlighting that everything in the destination is possible. They combine pause and presence with dynamic physical challenges, allowing viewers to feel truly alive. Innovative transitions and fourth-wall breaks immerse the audience, making them part of the experience. The films focus on what visitors seek—freedom, nature, and self-realization—rather than mere spectacle, inviting them to dream and imagine themselves achieving their best, authentic selves at Zell am See-Kaprun.
