Bees and Friends: Hotels for truly every need

Director: -

Producer: Mcqueen Branded GmbH

Producer Company: -

Agency: Peter Brönnimann and Stefanie Huber

Client: Switzerland Tourism

Country: Switzerland

Synopsis

To show that Switzerland Tourism offers accommodation for every need, we created the “Bees & Friends” hotel category – 47 bee, insect, and hedgehog hotels alongside major hotels. The campaign brought the category to life in the style of a nature documentary, featuring stunning wildlife footage captured with a wildlife photographer and narrated by renowned actor James Faulkner, with an original score to enhance the experience.

Objectives

The campaign aimed to ensure potential guests recognise “Hotels and Lodgings recommended by Switzerland Tourism” and know they can find hand-picked, independent accommodations tailored to their needs. Success meant emotionally connecting with travellers, addressing their accommodation needs, and creating a positive association with Switzerland Tourism among both visitors and hospitality partners. The campaign was a major success across all channels. On YouTube, it achieved the highest video completion rate ever for a promotional spot. Feedback from both accommodation partners and online users was very positive. By focusing on our tiniest guests, we showed that Switzerland Tourism truly offers something for every need and that our accommodation partners care even for the smallest visitors.