The Swedish Prescription

Director: -

Producer: FLX/Crazy Pictures

Producer Company: -

Agency: Prime

Client: Visit Sweden

Country: Sweden

Synopsis

The Swedish Prescription is a campaign that highlights the medical benefits of why visiting sweden is good for you and also the side effects that may arise during/after a visit. A 'doctor' takes you through some of the activities and also shows you appealing scenery from differnt parts and seasons of Sweden. With the call to get doctors to prescribe Sweden - the first country in the prescribed by doctors.

Objectives

Our main objective was to build awareness and interest of Sweden as a destination. By telling a (different) story built on real insights and research and tell it in an authentic way with a twist of humor. Covering Swedish lifestyle, nature and culture. The project and the recipes was developed with Senior Professor in Gobal Health, Yvone Forsell at Karolinska Institute. The project was also promoted by doctors on our focus markets. None of the above was reimbursed for their participation. https://visitsweden.com/the-swedish-prescription/