Slovakia - A Heatbeat Away

Director: -

Producer: Globe production

Producer Company: -

Agency: MAYER/McCANN-ERICKSON

Client: Slovakia Travel

Country: Slovakia

Synopsis

Some places grow on you. You like the climate, landmarks, or culture. You take photos, think “I’ll come back,” and move on. But Slovakia touches you differently: a hot spring that relaxes body and mind, a winding mountain road that takes you further than planned, a neighbor who offers not only slivovica, but his heart. Suddenly, you forget where you were going, because it feels like you’re already where you belong. Not just as a tourist, but as a human who found what they were searching for.

Objectives

To strengthen awareness and positive image of Slovakia as an attractive tourism destination and motivate travel consideration and visitation. The campaign aims to reposition Slovakia as a close yet surprising country, increase interest among domestic and nearby foreign markets, support travel decision making and contribute to long-term growth in visitors, overnight stays and destination relevance. Cluster I – Priority Markets Countries: Czech Republic, Hungary, Poland, Germany, Austria Cluster II – High-Potential Markets Countries: United Kingdom, Ireland, Germany, Sweden, Denmark, Finland, Israel Cluster III – Emerging / Niche Markets Countries: Estonia, Lithuania, Latvia, Norway, Romania Cluster IV – Future Growth Markets Countries: Benelux (Belgium, Netherlands, Luxembourg), France, Spain, Switzerland, Italy Cluster V – Long-Haul Markets Countries: Japan, United States, Canada, China, GCC countries Cluster VI – Domestic Market Countries: Slovakia