Català
EspañolLUV Fest
Director: -
Producer: -
Producer Company: Bright Visuals / Shine & Co
Agency: -
Client: Ljubljana Tourism
Country: Slovenia
Synopsis
The video presents LUV Fest as Ljubljana’s vibrant celebration of love in its many forms: love for culture, art, heritage, food, discovery, and shared experiences. An animated bird, the festival’s most recognizable graphic element, guides viewers through the city’s streets, galleries, museums, culinary scene, and events, highlighting creativity, urban energy, authenticity, and the city’s lively cultural pulse in late winter.
Objectives
The festival is envisaged as a key motive for increasing tourism in February and March, which are defined as off-season months and with the greatest potential for future development. By 2027, Ljubljana wants to position itself as a must-visit destination during this time of year. We are implementing strategic efforts to deseasonalise Ljubljana’s tourism, and aim to raise domestic and international visibility of Ljubljana as a city of culture and a creative capital for a City Break.
