Català
EspañolEuskadi Basque Country. All to discover
Director: Laszlo
Producer: Enara Martínez
Producer Company: Laszlo Hace
Agency: Sirope
Client: Basquetour
Country: Spain
Synopsis
A road movie across the three Basque territories. The film follows real people — a senior couple, a young family, a group of friends — discovering Euskadi at their own pace, without rush or artifice. Shot on both digital and real Super 8mm film, two textures coexist: cinematic sharpness and the organic grain of analogue. The contrast evokes the tension between the familiar and the unknown, between what we already know of a place and everything that still waits to be found. The emotional arc moves from curiosity to connection — a quiet invitation to experience the Basque Country not as a tourist, but as someone who truly belongs.
Objectives
To reposition the Basque Country as a destination to be discovered beyond the obvious — a place with depth, authenticity and personality. The film aims to build emotional connection with the territory through a cinematic language that stands apart from conventional tourism communication, reaching travellers who seek genuine experiences rooted in local life. By combining road movie storytelling with analogue and digital visuals, the campaign gives Basquetour a distinctive, recognisable voice that invites audiences not just to visit, but to truly experience Euskadi.
