İstanbul My Love

Director: -

Producer: DASS Production

Producer Company: -

Agency:

Client: Go Türkiye (Türkiye Tourism Promotion and Development Agency)

Country: Turkey

Synopsis

“İstanbul My Love” is a cinematic mini-series that blends romance with the vibrant energy of İstanbul. The story follows two characters, İstanbul and Tan, whose relationship evolves as they explore the city, revealing its timeless beauty. Each episode uncovers a different facet of İstanbul, waiting to be discovered, seamlessly integrated into the romantic narrative. By positioning the city as both a background and a character, the series transforms destination promotion into immersive experience

Objectives

The project aims to reposition İstanbul as a global lifestyle destination through emotionally driven storytelling. By leveraging the international popularity of Turkish series and casting globally recognized actors, the mini-series format was designed to create a strong emotional connection with audiences, increase destination appeal, and inspire travel intent through a romantic and culturally immersive narrative. The series achieved record-breaking viewership, becoming the 2nd most-watched cinematic destination content produced for Go Türkiye on YouTube, demonstrating the effectiveness of story-driven tourism communication.