So Turkish, Go Turkish

Director: -

Producer: PTOT Films

Producer Company: -

Agency: FCB Art Group

Client: Go Türkiye (Türkiye Tourism Promotion and Development Agency)

Country: Turkey

Synopsis

“So Turkish” captures the essence of Türkiye through a series of authentic, emotionally engaging travel moments experienced by international visitors. From the grandeur of Hagia Sophia to the hot air balloons of Cappadocia, and from Aegean seafood tables to ferry rides along the Bosphorus, the film brings together a range of “So Turkish” moments that go beyond visual beauty. Each scene is rooted in experiences that are inherently and unmistakably Turkish.

Objectives

The campaign was designed to drive growth in visitor numbers from the USA by redefining how Türkiye is perceived. Built around the “So Turkish/Go Turkish” idea, the brief was to turn everyday moments into a recognizable and ownable expression of Türkiye’s identity and to call them “So Turkish” moments. “Go Turkish,” on the other hand, extended this idea into a call to action, reinforcing the collab between Go Türkiye and Turkish Airlines while inviting audiences to actively experience Türkiye. As the first joint campaign between the Türkiye Tourism Promotion and Development Agency (TGA) and Turkish Airlines, “So Turkish” establishes a distinctive global communication platform rooted in music, rhythm, and repeatable language. The dual concept—“So Turkish” as a way to define moments and “Go Turkish” as an invitation—creates both emotional connection and behavioral motivation. The campaign achieved strong global reach and engagement: TV: 9,544 TRPs across 21 countries (Jan–Dec 2025) Digital: 361,099,182 impressions , 237,281,540 views , 686,941 clicks across 41 countries The film’s success enabled it to scale beyond its initial U.S.-focused objective into campaign platform