The Future of Tourism

Director: Luis Medina

Producer: Aideus

Producer Company: Aideus

Agency: Aideus

Client: Tourism and Society Think Tank

Country: Spain

Synopsis

This video is about the need to transform the tourism industry. To achieve this transformation, the video highlights the importance of empowering local communities, protecting the environment, promoting responsible travel and embracing innovation. In essence, the video is not just about "rebuilding" tourism after the crisis, but about "reimagining" it. The ultimate goal is to build a tourism industry that acts as a positive force in the world.

Objectives

Raise awareness in the sector to change for the better. The video is made in a hybrid format between real image and sound and artificial intelligence, both the conception, the voice-over and some of the images have been made with AI tools. It is an example of how AI can be used for promotional products in a meaningful and responsible way.