Support Lower Silesia

Director: -

Producer: Marshal's Office of Lower Silesia

Producer Company: -

Agency: -

Client: Marshal's Office of Lower Silesia

Country: Poland

Synopsis

"After the flood, Lower Silesia stands strong—our promotional spot captures the region’s resilience, hope and determination. Together, we say: Support Lower Silesia. This film was created to prevent the ""next wave""—of canceled reservations and a next crisis for local people. Lower Silesia is not just breathtaking landscapes and monuments, but a community united in recovery. Discover this remarkable region full of renewal and solidarity. Lower Silesia: not to be told. To be seen. So see you! "

Objectives

The goal of tourism promotion in Lower Silesia after the flood is to reassure visitors that the region remains a vibrant and welcoming destination. While some areas were affected, most attractions and accommodations are fully operational. The campaign aims to prevent a "second wave" of cancellations and economic hardship by encouraging travel, supporting local businesses, and showcasing the resilience and diverse offerings of the region to ensure a strong recovery.