Kenting

Director: Liu Fan Tzu

Producer: Jan Chian Jiun

Producer Company: -

Agency: MOVIE IN CO., LTD.

Client: Kenting National Park Headquarters, National Park Service, Ministry of the Interior

Country: Taiwan

Synopsis

This film is a commemorative film for the 40th anniversary of Taiwan's first national park, "Kenting National Park". The film begins with an ancient painting from four hundred years ago and penetrates into the modern landscape. This film uses the famous poets Xi Murong and Yu Kwang Chung to sing poems from Kenting and folk poems from Hengchun throughout the film. Kenting's famous ecological features such as the ocean, Mountain Da-Jian, and eagles are used throughout the film. In addition to recording the ecological beauty of Kenting National Park, there are also people who have dedicated themselves to this land. They protect and look after this landscape and ocean, so that Kenting can develop sustainably.

Objectives

To promote the 40th anniversary commemorative film of Kenting National Park, we will implement a multi-channel marketing strategy. First, we will release the film on social media platforms such as Facebook, Instagram, and YouTube to create buzz and anticipation. Second, by partnering with travel agencies and the national park, the film will be incorporated into promotional materials, making it a key highlight for ecotourism and cultural tourism. The ultimate goal is to attract more domestic and international tourists to Kenting, support sustainable tourism, and deepen awareness of Taiwan’s natural and cultural heritage.