Hesperiencial by Hesperia

Director: Aitor Padilla

Producer: Tania Caro

Producer Company: Kikazaru Films SL

Agency: The Apartment

Client: Hesperia World

Country: Spain

Synopsis

Each of the four videos of this campaign showcases the new company philosophy, Hesperiencial whereby each hotel brings a totally unique experience that reflects the culture, gastronomy and essence of the neighbourhood and city in which each hotel is located. Hesperia Sevilla: Sevilla Es Tuya video. The sun rises in the beautiful city of Seville. The two main characters of the video bump at each other briefly, by coincidence. The design and patterns of the hotel, the views from the rooms, the scent of fresh oranges… everything within the hotel brings the true essence of Seville to life. The two main characters enjoy different moments in the hotel, intertwining different shots and scenes with the city’s quintessential traditions such as the Holy Week, flamenco and April’s Fair. The video showcases the sense of pride and belonging and the connection with the traditions of the city. The claim of the video for this hotel “Sevilla es tuya” which translates as “Seville is yours”, highlights the local connection and this feeling of belonging. Hesperia Sant Just: Inspira y Conecta: The video starts with a stunning sunrise at the hotel’s terrace. EAch of the two main characters of this video get ready to start a busy day ahead. Meetings, videos calls, coffee breaks… The video captures various emotions, the pressure of performing well, the art of achieving a good work life balance whilst also finding moments to take care of yourself so that you can be your best. Early start, late finish and indulging moments to Inspire and connect Hesperia Presidente: Celebrate the authentic Early sunrise, heavy traffic, a hectic and bustling city….the minute the characters step into the hotel they enter a completely different world full of the music, art, gastronomy and even hidden bars that celebrate the best of the Barcelona way of life in true musical style. Let’s Celebrate the authentic! Hesperia Barri Gótic: Siente el Alma del Gòtic An early start at mystic Gothic quarter in Barcelona, narrow streets and inspiring architecture lead to a discovery journey where the hotel reflects the charm and history of the neighbourhoud. The characters of this short film enjoy intimate corners and unique moments that reflect the spirit of the local area.

Objectives

We tried to explain in a visual and evocative way the strategic repositioning of Hesperia hotels under the “Hesperiencial” philosophy. The move from being a hotel, to be more than just a hotel, to become a place that communicates and participates in the culture of the destination and the life of its locals, while offering an original stay, providing experiences based on localism and collaborating with local businesses and artisans to offer the most authentic and original stay in the destination. These are the main goals of the film: 1. Highlight Local Identity and Uniqueness Showcase how each hotel embodies the essence of its neighborhood through design, culture, and gastronomy, positioning the brand as a gateway to local experiences. 2. Attract Experience-Driven Travelers Appeal to guests who seek personalized, memorable stays, moving away from homogenized hotels to properties that offer authentic connections to their destinations. 3. Strengthen Brand Differentiation Reinforce the idea that Hesperia hotels are not just accommodations but cultural hubs that reflect the character and vibrancy of their surroundings, setting them apart from competitors. 4. Foster Emotional Engagement Inspire a sense of curiosity, excitement, and longing in potential guests by highlighting the unique stories and immersive experiences available at each property. 5. Increase Awareness and Bookings Drive awareness of each hotel’s distinct offerings to attract bookings from niche markets, including cultural enthusiasts, design lovers, and foodies.