Dame tu mano

Director: Alejandro Lévar y Mateo García

Producer: Arturo Fuentes

Producer Company: Montape

Agency: Narita Estudio

Client: Diputación de Málaga, Turismo y Planificación Costa del Sol

Country: Spain

Synopsis

DAME TU MANO turns the camera to focus on all those professionals who make an unforgettable visit to the Costa del Sol possible. An experience that is born from the people of this land. DAME TU MANO highlights these professionals who, with their generosity, dedication, and hard work, showcase the richness of our geography, once again surprising us with a warm, visually engaging narrative that reveals the unique characteristics of our region: innovative, creative, and trendsetting. “We reach out to those who help us create memories, to those who make the Costa del Sol experience possible, to those who take care of our moments.”

Objectives

The agencies NARITA and DISPAR are driving a new, distinctive campaign to continue advancing the Costa del Sol’s brand repositioning through a fresh journey—where the local talent of the singer Rocío López “La Boterita” sets an original soundtrack to the work of those who make the Costa del Sol’s unique experience possible. The campaign’s purpose is to showcase the professionals behind our tourism industry: people who care for those who visit with dedication, attention to detail, and the highest level of professionalism.