United We Roar

Director: -

Producer: -

Producer Company: Tantra World Wide

Agency: -

Client: Atlanta Convention and Visitors Bureau

Country: United States

Synopsis

United We Roar is a vibrant, citywide celebration of why Atlanta has become one of the world's most electric soccer cities - told not only by athletes, but by the fans who live and breathe the game. The series dives into the heart of vibrant supporter groups, uncovering how soccer pulses through Atlanta’s neighborhoods, music, art, food, and culture. From Station Soccer to the Golden Spike, this is more than just a lead-up to game day - it’s a love letter to a city united by the roar of the crow

Objectives

Football in the USA is an underdeveloped and young sport, but Atlanta stands out as a city with a deeply ingrained and inclusive football culture. In preparation for hosting 8 games of the FIFA World Cup 26, we are sharing the story of Atlanta through the lens of football to convince football fans that Atlanta is an ideal base from which to enjoy the tournament, while simultaneously placing Atlanta in the conversation of great football cities.