Come Find Your Virginia

Director: Giuseppe Lombardi

Producer: Ginestra Marcucci

Producer Company: Wow Tapes

Agency: -

Client: Virginia Tourism Board

Country: Italy

Synopsis

We will explore Virginia's extensive entertainment offering by sketching the people who make Virginia their home. We aim to broaden the campaign conversation initiated by the main idea ("Come find Your Virginia") in a more empathetic way.

Objectives

Inspiring premium worldwide travelers to fly to Virginia throughout summer 2023 – and beyond.