Made in Singapore
Director: -
Producer: Lynette Chua
Producer Company: Abundant Produc?ons
Agency: BBH Singapore
Client: Singapore Tourism Board
Country: Singapore
Synopsis
There is something quite extraordinary about Singapore. All the ordinary moments or ac?vi?es we’ve come to understand, are reimagined in a surprising, deligh?ul way that can only be experienced in the city. The 'Made in Singapore' film is a story about imagina?on taking flight and the new possibili?es it unravels. Seen through the eyes of wonder-filled travellers, we journey through various iconic Singapore atrac?ons and hidden gems, discovering along the way, how the ordinary is made extraordinary.
Objectives
Build emo?onal affinity and inspire travel to Singapore by showing how Singapore is a des?na?on that turns ordinary experiences into something extraordinary.