Tourism films Official competition
Feel free
Year
2026
Country
Czech Republic
Producer
McCANN-ERICKSON PRAGUE spol. s r.o., INTERNATIONAL ADVERTISING AGENCY
Agencia
McCANN-ERICKSON PRAGUE spol. s r.o., INTERNATIONAL ADVERTISING AGENCY
Client
Česká centrála cestovního ruchu - CzechTourism
Synopsis
Strengthening existing awareness of the Czechia and expanding it with a new positioning—“feel free.” We are a country where “free spirit” is a concept that defines the unique spirit of the place. It is not merely about bohemian freedom and rebellion, but about a sophisticated form of genius loci. What matters is the nation’s creativity in general, along with a certain distinctive sense of humour and the preservation of traditions.
Objectives
Raise awareness of the destination and establish a clear positioning, Showcase what the regions and major tourist destinations have to offer. A customer action is defined as any activity aimed at visiting or planning a trip to the Czechia, and ideally adding the Czechia to their bucket list.
Official selection

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